News Feed Optimization on Facebook
EdgeRank Facebook’s Algorithm Explained
Facebook has shared their algorithm for ranking content on Facebook and filtering what appears in the news feed. The algorithm consists of three components:
1. Affinity – the number of times 2 people (or a person and a page) have interacted
2. Weight – the number of times users have interacted on your page.
3. Recency – the time since the content was posted